The saga of the Williamsburg Pottery is rooted in the American enterprise system. In 1938, James E. Maloney founded the business, making eighteenth-century saltglaze reproductions to sell at low prices. As time passed, Maloney added china and glassware, discounting prices so that shoppers would return. Bargain hunters soon flocked to the place and an amazing expansion was underway.

Now, the Pottery has mushroomed into 200 acres with 32 buildings an inventory of 70,000 items gathered from all over the world.

Each year more than 3,000,000 people visit the Pottery, which has become a landmark in this historic region. They keep coming back and find super bargains, super saving, and the unique character of the site.